The bowling industry is poised to move forward with an effort that will result in a marketing foundation with $20 million or more to spend annually, funded by a surcharge on virtually every bowling product sold in the industry, a trio of proprietors who have quietly been working on the effort revealed to 11thFrame.com in a conference call late Friday.
“I think there’s true industry unity involved” in the effort, said Jeff Johnson, proprietor of Four Seasons Bowl in Freeport,...