Brunswick is dropping PBA registration for 2025 for logos on jerseys for three of its brands, according to a message sent by the company to staffers that multiple people passed on to 11thFrame.com.

The message, which is attached to this story, states that effective Jan. 1, Brunswick will only register for jersey logos four brands with PBA: Brunswick, DV8, Hammer, and Ebonite.

Track, Radical, and Columbia will not be registered, which means jersey logos under those brands cannot be used in PBA competition in 2025.

However, Track, Radical, and Columbia balls can be used in PBA competition in 2025, PBA Commissioner Tom Clark confirmed in a message to 11thFrame.com.

While this may seem odd, having big logos on player jerseys on TV is far more consistently noticable to viewers than logos on balls, which theoretically makes them more valuable as a brand marketing tool than the balls themselves.

The message doesn’t indicate why those three brands were chosen among the seven.

Brunswick's Brian Graham said in a message exchange that "It is important to note that there was a change to the 2025 product registration program, and after considering many different options, we believe that we selected the best option for Brunswick and our pro staff."

When asked what the change was, Graham said that "The PBA increased the fees for 2025." 

That indicates there are cost savings to registering logos for four as opposed to seven brands.

Not registering logos is not a huge story, but I guarantee that in January if some well-known Track, Radical or Columbia staffer wasn't wearing that brand jersey there would be a lot of interest in why.

Brunswick bought/rescued the brands of EBI in 2019, as I detailed in this story, and decided to register all seven brands with PBA, as I detailed in this story.

Note: I had written a version that said this covered balls, bags, etc. waiting for clarification because the message to staffers from Brunswick is unclear on that issue and then got it from Tom Clark that it was logos only. I wrote a version with that information and then stupidly posted the wrong version. I subbed in the correct version after realizing my careless error a few minutes later.