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Ball companies embrace the more 'authentic' competition of PBA Elite League: Battle of the Brands

JEFF RICHGELS | Posted: Friday, November 22, 2024 8:00 am
Ball companies embrace the more 'authentic' competition of PBA Elite League: Battle of the Brands
Back in 2012, the PBA Summer Shootout was a team competition between ball companies battling for the Manufacturers Cup, which was won by Storm. It seemed logical that the PBA League that would debut in 2013 would follow that natural competition, but instead the teams became based in cities with celebrity “owners.” Those owners would not last long, with famous bowlers as managers becoming the faces of the teams. However, while the managers added intrigue and fan appeal, the cities...