NIL (name, image, likeness) legislation finally is changing the world for college athletes, enabling them to gain a slice of the multi-billion dollar pie they produce.
This includes the women who compete in NCAA bowling, and the men and women who compete in NAIA bowling and already had gained NIL freedom last fall.
(Schools that compete in USBC collegiate but aren’t part of NAIA and NCAA already enjoyed the freedom to, for example. be on ball staffs, compete in tournaments for prize...